老而彌堅





Ng, Chi Chin Zoe


2013         BSSc. - JOUR


19 Min

SUMMARY

Vintage Stays Strong.

Our society makes progress with great strides. Traditional handcrafts or industries are gradually fading out. Old shops employ different sales strategies to survive. Umbrella and cheongsam shops still hold fast to their companies' principle: staying calm to tackle all changes. Embroidered shoe shop adds new elements to match the shoes with latest fashion. Incorporating vintage elements into design fashion makes a smooth transformation. Rice and bamboo goods shops are required to keep abreast of the trend to meet market demands. These traditional handcrafts or industries regard product quality or human touch as selling points. Can they cope with the modern fast-food styled consumption pattern?




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