幕後食家





Ho, Ching Ha


2017         BSSC COMM - JOUR CHI (BROADCAST)


15 Min

SUMMARY

Commercial Foodie

Emilie Chan (陳衍澄) has created a website with her friends to recommend dining places. They look for good eateries, take photos and upload them to Instagram (a photo-sharing website). She is a KOL who has over 110,000 followers. She receives emails and calls almost every day from restaurants or PR companies inviting her to free food tasting events. | KOL (Key Opinion Leader) is a new name referring to people who have a certain number of followers or likes on the Internet. Their opinions can change and influence other Internet users. | Keith Cheng (鄭雋溢) works for a service agent and is responsible for matching restaurants with KOLs. He believes that the largest influence and attraction of KOLs are that they are ordinary people, making them approachable. Not only can they enjoy the opportunity for free food tasting, they can also earn incomes by writing food reviews. | Clara Lui (呂靄忻) and Dorothy Ching (程鳳妍) have set up their food webpage for around two years. However, they cannot accept the unspoken rule of "only good reviews". Therefore, they insist on declining commercial food tasting events. Food reviews emphasize on real experience. If it gets commercialized, will they then turn into the by-products of commercial packaging?




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