Showcasing the creative output of faculty and students


   Throw Away




Group
2010
Department of Communication Studies
Mixed

4 Min
1651 View




SUMMARY :

This video introduces a promotional campaign of IKEA, using the concept of "Throwing away your old stuff. It's time to IKEA your new home." This campaign includes: (1) removing old furniture for customers for free, (2) throwing the old furniture from the windows to attract people's attention, and (3) displaying old furniture on the streets.

HOW TO CITE

APA :
Group. (2010). Throw Away. Retrieved from HKBU Heritage:
      http://heritage.lib.hkbu.edu.hk/view.php?id=10513

MLA :
Group. "Throw Away". HKBU Heritage. HKBU Library, 2010. Web. 19 Aug. 2019.
     <http://heritage.lib.hkbu.edu.hk/view.php?id=10513>.


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