Showcasing the creative output of faculty and students


   Superhero




Choy, Wing Ka
Yu, Yan Shing

2011
Department of Communication Studies
BSSc. - DGC

4 Min
1712 View




SUMMARY :

This video presents the marketing strategies of Oxfam with the slogan "Write Your Own History". This video mainly introduces Oxfam's new website and the concept of "Oxfamer". It also launches a competition for all donors. The winner can get a newspaper printed with his/her stories and a figure of him/herself.

HOW TO CITE

APA :
Choy, Wing Ka ; Yu, Yan Shing. (2011). Superhero. Retrieved from HKBU Heritage:
      http://heritage.lib.hkbu.edu.hk/view.php?id=10525

MLA :
Choy, Wing Ka ; Yu, Yan Shing. "Superhero". HKBU Heritage. HKBU Library, 2011. Web. 21 Feb. 2019.
     <http://heritage.lib.hkbu.edu.hk/view.php?id=10525>.


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