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Group 2011 Department of Communication Studies Mixed 3 Min 1288 View |
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SUMMARY :This video presents the marketing strategies of Oxfam with the slogan "Be an Oxfam fighter". Promotional activities include: (1) displaying large fist-shaped balloons; (2) setting up a Facebook Page; and (3) organizing a march.
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● Persistent link: http://heritage.lib.hkbu.edu.hk/view.php?id=10526
This production is presented here with the permission of the producer and/or the corresponding academic department concerned. |
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