Showcasing the creative output of faculty and students


   Fighter




Group
2011
Department of Communication Studies
Mixed

3 Min
1732 View




SUMMARY :

This video presents the marketing strategies of Oxfam with the slogan "Be an Oxfam fighter". Promotional activities include: (1) displaying large fist-shaped balloons; (2) setting up a Facebook Page; and (3) organizing a march.

HOW TO CITE

APA :
Group. (2011). Fighter. Retrieved from HKBU Heritage:
      http://heritage.lib.hkbu.edu.hk/view.php?id=10526

MLA :
Group. "Fighter". HKBU Heritage. HKBU Library, 2011. Web. 07 Jun. 2020.
     <http://heritage.lib.hkbu.edu.hk/view.php?id=10526>.


  ●  Persistent link: http://heritage.lib.hkbu.edu.hk/view.php?id=10526
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  ●  Go to the full record in the library's catalogue



This production is presented here with the permission of the producer and/or the corresponding academic department concerned.
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Group
2011