HKBU Heritage : Fighter

Showcasing the creative output of faculty and students

Fighter

Group
2011
Department of Communication Studies
Mixed

3 Min
1320 View

SUMMARY :

This video presents the marketing strategies of Oxfam with the slogan "Be an Oxfam fighter". Promotional activities include: (1) displaying large fist-shaped balloons; (2) setting up a Facebook Page; and (3) organizing a march.

HOW TO CITE

APA :
Group. (2011). Fighter. Retrieved from HKBU Heritage:
http://heritage.lib.hkbu.edu.hk/view.php?id=10526

MLA :
Group. "Fighter". HKBU Heritage. HKBU Library, 2011. Web. 23 Jun. 2018.
<http://heritage.lib.hkbu.edu.hk/view.php?id=10526>.

● Persistent link: http://heritage.lib.hkbu.edu.hk/view.php?id=10526
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