HKBU Heritage : Eat & Play, M & M



Showcasing the creative output of faculty and students


   Eat & Play, M & M




Wang, Yik Kiu
2011
Department of Communication Studies
BSSc. - DGC

4 Min
1736 View




SUMMARY :

M&M is not just a food but also fun to play with. Here are some creative strategies for promotion: 1) Instructions of M&M games come free with each chocolate pack; 2) TV ads to show different M&M games; 3) a M&M playground set up in a big shopping mall; and 4) funny M&M stickers.

HOW TO CITE

APA :
Wang, Yik Kiu. (2011). Eat & Play, M & M. Retrieved from HKBU Heritage:
      http://heritage.lib.hkbu.edu.hk/view.php?id=10544

MLA :
Wang, Yik Kiu. "Eat & Play, M & M". HKBU Heritage. HKBU Library, 2011. Web. 18 Aug. 2018.
     <http://heritage.lib.hkbu.edu.hk/view.php?id=10544>.


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