HKBU Heritage : 望聞問切



Showcasing the creative output of faculty and students


   望聞問切




Cheung, Kai Yan
Law, Yin Ki Yanky

2012
Department of Communication Studies
BSSc. - PRA

4 Min
1089 View




SUMMARY :

Observe, Listen, Ask, and Touch.

A showcase of the campaign strategies for the fictional Chief Executive candidate Kowloon Chan. This campaign puts the Chinese medicine concept of “Observe, Listen, Ask and Touch” into political use. Through phone apps, posters, advertisements, exhibitions and promotional items that embody the concept, citizens can learn more about the candidate's political ideas.

HOW TO CITE

APA :
Cheung, Kai Yan ; Law, Yin Ki Yanky. (2012). 望聞問切. Retrieved from HKBU Heritage:
      http://heritage.lib.hkbu.edu.hk/view.php?id=10652

MLA :
Cheung, Kai Yan ; Law, Yin Ki Yanky. "望聞問切". HKBU Heritage. HKBU Library, 2012. Web. 18 Aug. 2018.
     <http://heritage.lib.hkbu.edu.hk/view.php?id=10652>.


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