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Department of Communication Studies傳播系  |  Bachelor學士  |  2012
00:03:0000:03:00  |  Advertising廣告策略
You Depend; I Support.

An advertising campaign for a fictional candidate Chan Kwan Ting. Its theme has two parts, “You depend; I Support” and “I depend; You Support”. The former is incorporated into the MTR advertisements and TV commercials, while the latter is incorporated into the outdoor advertisements and interactive activities such as multimedia submissions.
這短片是模擬為政客陳君庭所構思的宣傳概念簡介。宣傳主題分為「靠我‧撐你」和「靠你‧撐我」兩部份,前者有港鐵燈箱和電視廣告,後者則為戶外廣告及互動宣傳活動,例如多媒體投稿等等。
APA: Group小組. (2012). 靠我撐你靠我撐你. Retrieved from HKBU Heritage: https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010649
MLA: Group小組. "靠我撐你靠我撐你". HKBU Heritage. HKBU Library, 2012. Web. 25 Oct. 2021. <https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010649>.

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