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Academy of Film電影學院  |  Bachelor學士  |  2014
00:04:0000:04:00  |  Advertising廣告策略

The S.O. Alliance campaign aims to promote the idea of offering seats to those in need. A member of the S.O. Alliance, the Yellow Warrior (an anime RPG), brought a folding chair when taking a MTR train. He offered a seat to the elderly, which was shot by other passengers, and the video went viral on social media. The S.O. Alliance also set up a booth in the Mong Kok Pedestrian Zone to promote the message. This video summarizes the campaign and its results. 這是「讓座聯盟」的宣傳片段。目的是給公眾一個機會去反思「讓座」這個議題。「讓座聯盟」的成員──黃衣戰士(動漫角色扮演),帶著一張摺凳,進入港鐵車廂。他讓座給長者,這件事被乘客拍下來,上載到不同的社交媒體,引來網民熱烈地討論……。「讓座聯盟」在旺角行人專用區擺設宣傳街站,宣揚讓座的訊息……
APA: Group小組. (2014). S.O. Alliance讓坐聯盟. Retrieved from HKBU Heritage: https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-011017
MLA: Group小組. "S.O. Alliance讓坐聯盟". HKBU Heritage. HKBU Library, 2014. Web. 20 May. 2024. <https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-011017>.

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