8,127 views次瀏覽
Department of Communication Studies傳播系  |  Bachelor學士  |  2012
00:03:0000:03:00  |  Advertising廣告策略

You Depend; I Support.

An advertising campaign for a fictional candidate Chan Kwan Ting. Its theme has two parts, “You depend; I Support” and “I depend; You Support”. The former is incorporated into the MTR advertisements and TV commercials, while the latter is incorporated into the outdoor advertisements and interactive activities such as multimedia submissions.
這短片是模擬為政客陳君庭所構思的宣傳概念簡介。宣傳主題分為「靠我‧撐你」和「靠你‧撐我」兩部份,前者有港鐵燈箱和電視廣告,後者則為戶外廣告及互動宣傳活動,例如多媒體投稿等等。
APA: Group小組. (2012). 靠我撐你靠我撐你. Retrieved from HKBU Heritage: https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010649
MLA: Group小組. "靠我撐你靠我撐你". HKBU Heritage. HKBU Library, 2012. Web. 08 Dec. 2024. <https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010649>.

Persistent link永久網址  |  Library catalogue圖書館目錄
香港人,你沉默夠未?
Group
香港人,你沉默夠未?
小組
敢就有希望
Group
敢就有希望
小組
網絡力量
CHAU, Ching Lam
網絡力量
周靜琳
靠我撐你
Group
靠我撐你
小組
Butterfly Effect
Group
Butterfly Effect
小組
Dreamer
Group
Dreamer
小組
Fighter
Group
Fighter
小組