5,592 views次瀏覽
Department of Communication Studies傳播系  |  Master碩士  |  2011
00:05:0000:05:00  |  Advertising廣告策略

This video presents the marketing strategies of Oxfam with "dreams" and "matches" as the main themes. The first part of this video is a video commercial, starting with two men discussing about dreams. The later part introduces its website, facebook, and souvenirs (boxes of matches). 這段影片介紹慈善團體樂施會的宣傳策略,以“夢想”與“火柴”為主題。影片先播放一條宣傳片:兩個年輕男子討論夢想;隨後介紹樂施會的新網站,透過電腦遊戲的形式來展示捐款進度。其他的宣傳方法,有「面書」及樂施會火柴紀念品。
APA: Group小組. (2011). DreamerDreamer. Retrieved from HKBU Heritage: https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010528
MLA: Group小組. "DreamerDreamer". HKBU Heritage. HKBU Library, 2011. Web. 28 Mar. 2024. <https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010528>.

Persistent link永久網址  |  Library catalogue圖書館目錄
Coincidence
YEUNG, Tin Ki
Coincidence
YEUNG, Tin Ki
Ditty in the Mist
LI, Jingling
山裏山外
李晶凌
Dream Man
PANG, Chui Ting
Dream Man
PANG, Chui Ting
Dreamer
Group
Dreamer
小組
Duet
IP, Lai Yan
二重奏
葉麗欣
Eat & Play, M & M
WANG, Yik Kiu
Eat & Play, M & M
WANG, Yik Kiu
Effacement
DING, Ningyuan;HUO, Shimeng
禮拜二的下午
丁寧遠;霍詩萌