黑仔王黑仔王
YEUNG, Tsz Ngo Poppy楊芷傲

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Department of Communication Studies傳播系  |  Bachelor學士  |  2012
00:01:0000:01:00  |  Advertising廣告策略
Dark Lord of Misfortune.

An advertisement for Fortune Pharmacal: “Dark Lord of Misfortune” has been bullied since young, and things are not any better now even he is older. He sighs in the solitude of his room. But when he takes an extra step – when mother serves some hearty soup for him – he realises that fortune has always been around. 這段短片是為幸福傷風素製作的宣傳廣告片，沿用「幸福要走多步」的口號：「地獄黑仔王」自小受人欺侮，長大後也是處處碰壁，事事不如意，回家後更會被母親嚕嗦一番，結果只能在自己的房間獨自嘆息。後來他終於打開房門，看見母親送來暖暖的湯水，很是溫馨。
APA: YEUNG, Tsz Ngo Poppy楊芷傲. (2012). 黑仔王黑仔王. Retrieved from HKBU Heritage: https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010644
MLA: YEUNG, Tsz Ngo Poppy楊芷傲. "黑仔王黑仔王". HKBU Heritage. HKBU Library, 2012. Web. 26 Mar. 2025. <https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010644>.

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