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Department of Communication Studies傳播系  |  Bachelor學士  |  2011
00:04:0000:04:00  |  Advertising廣告策略

M&M is not just a food but also fun to play with. Here are some creative strategies for promotion: 1) Instructions of M&M games come free with each chocolate pack; 2) TV ads to show different M&M games; 3) a M&M playground set up in a big shopping mall; and 4) funny M&M stickers. 這段影片介紹M&M朱古力豆的宣傳策略,主旨為M&M不只可以吃,更可以變出不同的點子和玩意。推廣策略包括:(一)把不同的M&M玩法印製成小卡片,隨袋裝朱古力送給客人。(二)利用電視廣告詳細介紹不同的玩意。(三)於大型商場建設一個M&M遊樂場。(四)把M&M變成全方位有趣貼紙,成為眾人生活的一部份。
APA: WANG, Yik KiuWANG, Yik Kiu. (2011). Eat & Play, M & MEat & Play, M & M. Retrieved from HKBU Heritage: https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010544
MLA: WANG, Yik KiuWANG, Yik Kiu. "Eat & Play, M & MEat & Play, M & M". HKBU Heritage. HKBU Library, 2011. Web. 29 Jan. 2023. <https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010544>.

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