This video presents the marketing strategies of Oxfam with "dreams" and "matches" as the main themes. The first part of this video is a video commercial, starting with two men discussing about dreams. The later part introduces its website, facebook, and souvenirs (boxes of matches).
這段影片介紹慈善團體樂施會的宣傳策略，以“夢想”與“火柴”為主題。影片先播放一條宣傳片：兩個年輕男子討論夢想；隨後介紹樂施會的新網站，透過電腦遊戲的形式來展示捐款進度。其他的宣傳方法，有「面書」及樂施會火柴紀念品。
