2,983 views次瀏覽
Department of Communication Studies傳播系  |  Bachelor學士  |  2011
00:04:0000:04:00  |  Advertising廣告策略

This video presents the marketing strategies of Oxfam with the slogan "Write Your Own History". This video mainly introduces Oxfam's new website and the concept of "Oxfamer". It also launches a competition for all donors. The winner can get a newspaper printed with his/her stories and a figure of him/herself. 這段影片介紹慈善團體樂施會的宣傳策略,以“編寫你的歷史”為口號。影片主要介紹樂施會網站及概念。樂施會還會把每月捐款最多的捐款者名單公佈,得獎者可以獲得以他為故事題材的報紙及個人塑像。
APA: CHOY, Wing Ka; YU, Yan Shing蔡穎嘉; 余欣成. (2011). SuperheroSuperhero. Retrieved from HKBU Heritage: https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010525
MLA: CHOY, Wing Ka; YU, Yan Shing蔡穎嘉; 余欣成. "SuperheroSuperhero". HKBU Heritage. HKBU Library, 2011. Web. 27 Jun. 2022. <https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010525>.

Persistent link永久網址  |  Library catalogue圖書館目錄
小妹的希望
BU, Tianjiao
小妹的希望
卜天驕
Away from Home
CHUNG, Chit Man
不在家
鍾婕雯
Come with the Wind
WEN, Xiaoxue
上海往事
聞曉雪
Superhero
CHOY, Wing Ka; YU, Yan Shing
Superhero
蔡穎嘉;余欣成
Piano
CHAN, Wing Shan Francesca
Piano
CHAN, Wing Shan Francesca
Wanna Take 2
CHAN, Kam Lok
大幸
陳錦樂
Faith
HUANG, Hao
信仰
黃昊