12,312 views次瀏覽
Department of Communication Studies傳播系  |  Bachelor學士  |  2012
00:03:0000:03:00  |  Advertising廣告策略

An advertising concept that uses a collage booklet with American superheroes to promote the philosophy of World Peace Day – an opportunity for resolving conflicts and mutual understanding. Superheroes will distribute yellow booklets. Write your thoughts on the book and give it to your loved ones or the governments to spread the message of peace. 此短片是為世界和平日而設計的電視廣告概念,其中以拼貼小冊子,配合美國英雄漫畫角色,宣傳世界和平日的理念。世界和平日就是消弭紛爭,互相諒解的機會。平常儆惡懲奸的大英雄,都會協助宣傳這活動,並派發一本「愛與和平」黃色小冊子,讓人抒發心中所想,傳遞給心愛的人或政府機構,散佈和平的訊息。
APA: LAU, Suet Ying; YEUNG, Tsz Ngo Poppy; WONG, Chun HeiLAU, Suet Ying; YEUNG, Tsz Ngo Poppy; WONG, Chun Hei. (2012). Yellow BookYellow Book. Retrieved from HKBU Heritage: https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010647
MLA: LAU, Suet Ying; YEUNG, Tsz Ngo Poppy; WONG, Chun HeiLAU, Suet Ying; YEUNG, Tsz Ngo Poppy; WONG, Chun Hei. "Yellow BookYellow Book". HKBU Heritage. HKBU Library, 2012. Web. 16 Jul. 2025. <https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010647>.

Persistent link永久網址  |  Library catalogue圖書館目錄
KOL你「buy唔buy」?
CHAN, Kar Wing
KOL你「buy唔buy」?
CHAN, Kar Wing
TransFeed (inaugural issue)
CHENG, Fung Wing Rain;CHEUNG, Hiu Man;HO, Ka King;LAU, Hang Yee Beracah;LEUNG, Yi Fung;LING, Hoi Ki;PANG, Tsz Ching;SHAM, Ching Lam;SUEN, Yuen Yi;XU, Ziyu
翻悅(創刊號)
鄭豐榮;張曉敏;何嘉勁;劉杏儀;梁懿楓;凌凱琪;彭梓程;岑靜琳;孫婉怡;許子瑜
In Their Twenties
WU, Yongchao
二十歲
吳永超
Yellow Book
LAU, Suet Ying; YEUNG, Tsz Ngo Poppy; WONG, Chun Hei
Yellow Book
LAU, Suet Ying;YEUNG, Tsz Ngo Poppy;WONG, Chun Hei
My Riding Diary
WANG, Qinyuan
那一日的好天氣
王沁媛
本性難移
NGAI, Tsz Lam
本性難移
魏子林
我們都是這樣長大的
WONG, Wai Hung
我們都是這樣長大的
王偉鴻