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Department of Communication Studies傳播系  |  Master碩士  |  2010
00:04:0000:04:00  |  Advertising廣告策略

This video introduces a promotional campaign of IKEA, using the concept of "Throwing away your old stuff. It's time to IKEA your new home." This campaign includes: (1) removing old furniture for customers for free, (2) throwing the old furniture from the windows to attract people's attention, and (3) displaying old furniture on the streets. 這是一個宜家家具的推廣計劃,以「去舊迎新」為主題。影片共介紹三個推廣方案:(一)免費替客人搬走舊家具;(二)把舊家具從窗拋出,以造成大響聲來吸引途人注意,並把現場仿製成意外場景;(三)把已丟棄的舊家具放置於大街小巷及地鐵站附近。
APA: Group小組. (2010). Throw AwayThrow Away. Retrieved from HKBU Heritage: https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010513
MLA: Group小組. "Throw AwayThrow Away". HKBU Heritage. HKBU Library, 2010. Web. 05 Dec. 2022. <https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010513>.

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