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Department of Communication Studies傳播系  |  Bachelor學士  |  2012
00:01:0000:01:00  |  Advertising廣告策略

This video is an outline of a series of advertisement designed for the conceptual product, “Jelly Beard Candy”. Its design solutions include using its four flavours as mascots, a slogan, a 3-D magazine spread and a poster. 影片為替概念產品「啫喱龍鬚糖」所設計的宣傳計劃大綱,當中包括以四種口味為主題所創作的吉祥物,標語,立體雜誌宣傳品和海報的設計方案。
APA: YEUNG, Wai ShanYEUNG, Wai Shan. (2012). Jelly Beard Candy啫喱龍鬚糖. Retrieved from HKBU Heritage: https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010585
MLA: YEUNG, Wai ShanYEUNG, Wai Shan. "Jelly Beard Candy啫喱龍鬚糖". HKBU Heritage. HKBU Library, 2012. Web. 05 Dec. 2022. <https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010585>.

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