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Department of Communication Studies傳播系  |  Bachelor學士  |  2010
00:01:0000:01:00  |  Advertising廣告策略

This is a TV commercial promoting the Monday Night Movie channel. The video first demonstrates the common blue feeling of Monday, and then highlights the fun and joy of movie watching. 這是一個電視廣告,推介星期一晚上的電影頻道。廣告先表達一般上班族對星期一的沉悶觀感,從而帶出觀賞電影頻道的樂趣。
APA: YAO, Jingyun; ZHANG, Yaoyi姚靜芸; 張堯裔. (2010). Monday BlueMonday Blue. Retrieved from HKBU Heritage: https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010515
MLA: YAO, Jingyun; ZHANG, Yaoyi姚靜芸; 張堯裔. "Monday BlueMonday Blue". HKBU Heritage. HKBU Library, 2010. Web. 04 Jul. 2022. <https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010515>.

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