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Department of Communication Studies傳播系  |  Master碩士  |  2011
00:03:0000:03:00  |  Advertising廣告策略

This video presents the marketing strategies of Oxfam with the slogan "Be an Oxfam fighter". Promotional activities include: (1) displaying large fist-shaped balloons; (2) setting up a Facebook Page; and (3) organizing a march. 這段影片介紹慈善團體樂施會的宣傳策略,以“be an Oxfam fighter”為口號。宣傳策略分為三部份:(一)放置一個偌大的汽球於體育館門前,讓途人為汽球充氣,汽球成拳頭形狀。另把充滿氣的拳頭形汽球放置於繁忙街道,以吸引途人注意;(二)建立「面書」專頁;(三)籌備大型遊行以收宣傳之效。
APA: Group小組. (2011). FighterFighter. Retrieved from HKBU Heritage: https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010526
MLA: Group小組. "FighterFighter". HKBU Heritage. HKBU Library, 2011. Web. 01 Dec. 2022. <https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010526>.

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