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Department of Communication Studies傳播系  |  Bachelor學士  |  2012
00:03:0000:03:00  |  Advertising廣告策略
This short video entitled “Dare-to-die Corps” is made for Noah's Ark. It showcases the campaigns and activities from the park such as advertisements, stamp collecting, souvenirs, games, TVC, and exhibitions. The theme is on the end of the world. It aims to promote positive attitudes and values towards life and death. 短片是學生為挪亞方舟主題樂園而設計,名為「末日敢死隊」的主題宣傳概念,當中包括宣傳廣告板、集印活動、紀念品、版圖遊戲、電視廣告和專屬展覽等等。內容針對現時流行的世界末日流言而設計,以求打破大眾對於世界末日的錯誤觀念,並向觀眾傳遞正面的價值觀,同時宣傳挪亞方舟的主題活動。
APA: KWOK, Ka HeiKWOK, Ka Hei. (2012). Noah's Ark; Dare-to-die CorpsNoah's Ark; Dare-to-die Corps. Retrieved from HKBU Heritage: https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010576
MLA: KWOK, Ka HeiKWOK, Ka Hei. "Noah's Ark; Dare-to-die CorpsNoah's Ark; Dare-to-die Corps". HKBU Heritage. HKBU Library, 2012. Web. 16 Oct. 2021. <https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010576>.

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