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Department of Communication Studies傳播系  |  Bachelor學士  |  2012
00:04:0000:04:00  |  Advertising廣告策略
Observe, Listen, Ask, and Touch.

A showcase of the campaign strategies for the fictional Chief Executive candidate Kowloon Chan. This campaign puts the Chinese medicine concept of “Observe, Listen, Ask and Touch” into political use. Through phone apps, posters, advertisements, exhibitions and promotional items that embody the concept, citizens can learn more about the candidate's political ideas.
此短片介紹為模擬特首選舉而創作的宣傳概念。以「望聞問切 政治之本」為核心,這個宣傳計劃運用中醫的「望聞問切」概念,套用到政治之上,製作手機軟件、 海報、 報紙廣告、地鐵燈箱廣告、商場展覽和派發用的宣傳品,讓市民透過廣告宣傳,更了解特首候選人的政治理念。
APA: CHEUNG, Kai Yan; LAW, Yin Ki Yanky張佳欣; 羅燕棋. (2012). 望聞問切望聞問切. Retrieved from HKBU Heritage: https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010652
MLA: CHEUNG, Kai Yan; LAW, Yin Ki Yanky張佳欣; 羅燕棋. "望聞問切望聞問切". HKBU Heritage. HKBU Library, 2012. Web. 17 Oct. 2021. <https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010652>.

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