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Department of Communication Studies傳播系  |  Bachelor學士  |  2012
00:04:0000:04:00  |  Advertising廣告策略
Dare is Hope.

A showcase of the campaign strategies for Chief Executive candidate Kowloon Chan. The slogan, “Dare is Hope”, fashions Chan as Hong Kongers' hope. The campaign includes billboards that transform with ambient light and a public graffiti event using lights and shadows. These serve to promote his name and establish him as a creative politician.
此短片介紹為模擬特首「陳九龍」選舉而創作的宣傳概念。這個宣傳計劃以「敢就有希望」作為口號,把陳九龍的形象塑造成香港人的希望,既創新又富活力。宣傳計劃包括有隨著日光而變化的大型廣告板宣傳,和光影塗鴉互動宣傳活動,讓市民能參與其中,提升陳九龍的知名度及鞏固其創新的形象。
APA: Group小組. (2012). 敢就有希望敢就有希望. Retrieved from HKBU Heritage: https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010653
MLA: Group小組. "敢就有希望敢就有希望". HKBU Heritage. HKBU Library, 2012. Web. 27 Oct. 2021. <https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010653>.

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梯間人生
LAI, Kam Tim;AU YEUNG, Kwok Pan
梯間人生
LAI, Kam Tim;AU YEUNG, Kwok Pan
望聞問切
CHEUNG, Kai Yan;LAW, Yin Ki Yanky
望聞問切
張佳欣;羅燕棋
黑仔王
YEUNG, Tsz Ngo Poppy
黑仔王
楊芷傲
敢就有希望
Group
敢就有希望
小組
鼻毛可避
YEUNG, Man Ting
鼻毛可避
楊曼婷
靠我撐你
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靠我撐你
小組
All Around x3
TSE, Ming Kwong
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TSE, Ming Kwong