4,989 views次瀏覽
Department of Communication Studies傳播系  |  Bachelor學士  |  2012
00:03:0000:03:00  |  Advertising廣告策略

You Depend; I Support.

An advertising campaign for a fictional candidate Chan Kwan Ting. Its theme has two parts, “You depend; I Support” and “I depend; You Support”. The former is incorporated into the MTR advertisements and TV commercials, while the latter is incorporated into the outdoor advertisements and interactive activities such as multimedia submissions.
這短片是模擬為政客陳君庭所構思的宣傳概念簡介。宣傳主題分為「靠我‧撐你」和「靠你‧撐我」兩部份,前者有港鐵燈箱和電視廣告,後者則為戶外廣告及互動宣傳活動,例如多媒體投稿等等。
APA: Group小組. (2012). 靠我撐你靠我撐你. Retrieved from HKBU Heritage: https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010649
MLA: Group小組. "靠我撐你靠我撐你". HKBU Heritage. HKBU Library, 2012. Web. 28 Mar. 2024. <https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010649>.

Persistent link永久網址  |  Library catalogue圖書館目錄
敢就有希望
Group
敢就有希望
小組
A Stupid Affair
CHOI, Ting Fung
愚蠢的事
CHOI, Ting Fung
鼻毛可避
YEUNG, Man Ting
鼻毛可避
楊曼婷
靠我撐你
Group
靠我撐你
小組
Baby
LAU, Suet Ying
Baby
LAU, Suet Ying
Be Vivid
CHUI, Lok Ching Candy;LAW, Yin Ki Yanky
Be Vivid
CHUI, Lok Ching Candy;LAW, Yin Ki Yanky
BreatheTV
WONG, Lee Yan
BreatheTV
WONG, Lee Yan