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Department of Communication Studies傳播系  |  Master碩士  |  2011
00:05:0000:05:00  |  Advertising廣告策略
This video presents the marketing strategies of Oxfam with "dreams" and "matches" as the main themes. The first part of this video is a video commercial, starting with two men discussing about dreams. The later part introduces its website, facebook, and souvenirs (boxes of matches). 這段影片介紹慈善團體樂施會的宣傳策略,以“夢想”與“火柴”為主題。影片先播放一條宣傳片:兩個年輕男子討論夢想;隨後介紹樂施會的新網站,透過電腦遊戲的形式來展示捐款進度。其他的宣傳方法,有「面書」及樂施會火柴紀念品。
APA: Group小組. (2011). DreamerDreamer. Retrieved from HKBU Heritage: https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010528
MLA: Group小組. "DreamerDreamer". HKBU Heritage. HKBU Library, 2011. Web. 18 Oct. 2021. <https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010528>.

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