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Department of Communication Studies傳播系  |  Bachelor學士  |  2011
00:05:0000:05:00  |  Advertising廣告策略
This video presents the marketing strategies of Oxfam with the slogan "One flap can change the world". The first part of this video is an animation TV commercial, starting with an African student. The later part is an introduction of its new interactive website. It shows several success stories regarding donations. 這段影片介紹慈善團體樂施會的宣傳策略,以“一次拍翼能夠改變全世界”為口號。影片前半部份播放一條動畫宣傳片:一位年輕女子購買了一罐樂施會咖啡,最終令一名非洲小男孩可以上學去;後半部份介紹樂施會的新網站,透過互動形式,向讀者介紹不同的助人自助故事。
APA: Group小組. (2011). Butterfly EffectButterfly Effect. Retrieved from HKBU Heritage: https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010527
MLA: Group小組. "Butterfly EffectButterfly Effect". HKBU Heritage. HKBU Library, 2011. Web. 28 Oct. 2021. <https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010527>.

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