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Department of Communication Studies傳播系  |  Bachelor學士  |  2011
00:04:0000:04:00  |  Advertising廣告策略
This video presents the marketing strategies of Oxfam with the slogan "Write Your Own History". This video mainly introduces Oxfam's new website and the concept of "Oxfamer". It also launches a competition for all donors. The winner can get a newspaper printed with his/her stories and a figure of him/herself. 這段影片介紹慈善團體樂施會的宣傳策略,以“編寫你的歷史”為口號。影片主要介紹樂施會網站及概念。樂施會還會把每月捐款最多的捐款者名單公佈,得獎者可以獲得以他為故事題材的報紙及個人塑像。
APA: CHOY, Wing Ka; YU, Yan Shing蔡穎嘉; 余欣成. (2011). SuperheroSuperhero. Retrieved from HKBU Heritage: https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010525
MLA: CHOY, Wing Ka; YU, Yan Shing蔡穎嘉; 余欣成. "SuperheroSuperhero". HKBU Heritage. HKBU Library, 2011. Web. 22 Sep. 2021. <https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010525>.

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