4,908 views次瀏覽
Department of Communication Studies傳播系  |  Bachelor學士  |  2012
00:03:0000:03:00  |  Advertising廣告策略

An advertising campaign for a fictional 2019 Chief Executive candidate Kowloon Chan. The theme of the campaign, “Leadisten”, highlights the vigour and vitality that the candidate's political program will bring. Through the various advertisements, such as print ads, street exhibitions and interactive activities, the campaign projects a distinctive and vibrant image of the candidate. 此短片介紹為模擬2019年特首選舉候選人「陳九龍」而創作的宣傳概念。以「聆/領」和「Leadisten」為主題,突顯為香港重新帶來活力的政綱,並配以各種宣傳手法,例如宣傳印刷品、街頭展板、互動活動等等,帶出鮮明而富活力的形象。
APA: Group小組. (2012). LeadistenLeadisten. Retrieved from HKBU Heritage: https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010650
MLA: Group小組. "LeadistenLeadisten". HKBU Heritage. HKBU Library, 2012. Web. 19 Mar. 2024. <https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010650>.

Persistent link永久網址  |  Library catalogue圖書館目錄
Ladycourt _ NoRegret_shopping
Chan Hiu Yan
Ladycourt _ NoRegret_shopping
陳曉欣
Ladycourt _ NoRegret_wedding
Chan Hiu Yan
Ladycourt _ NoRegret_wedding
陳曉欣
Last Mission
Lai Yan Yuk
Last Mission
黎印玉
Leadisten
Group
Leadisten
小組
Leave Out
CHAN, Siu Heung
Leave Out
陳小香
Let Me Out!
NG, Wai Yin
Let Me Out!
伍慧研
Let's Celebrate Together!
IP, Yan
Let's Celebrate Together!
葉欣