8,925 views次瀏覽
Department of Communication Studies傳播系  |  Bachelor學士  |  2011
00:04:0000:04:00  |  Advertising廣告策略

This video presents the marketing strategies of Oxfam with the slogan "Write Your Own History". This video mainly introduces Oxfam's new website and the concept of "Oxfamer". It also launches a competition for all donors. The winner can get a newspaper printed with his/her stories and a figure of him/herself. 這段影片介紹慈善團體樂施會的宣傳策略,以“編寫你的歷史”為口號。影片主要介紹樂施會網站及概念。樂施會還會把每月捐款最多的捐款者名單公佈,得獎者可以獲得以他為故事題材的報紙及個人塑像。
APA: CHOY, Wing Ka; YU, Yan Shing蔡穎嘉; 余欣成. (2011). SuperheroSuperhero. Retrieved from HKBU Heritage: https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010525
MLA: CHOY, Wing Ka; YU, Yan Shing蔡穎嘉; 余欣成. "SuperheroSuperhero". HKBU Heritage. HKBU Library, 2011. Web. 12 Nov. 2024. <https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010525>.

Persistent link永久網址  |  Library catalogue圖書館目錄
Private Corner
HO, Tsz Wing
Private Corner
HO, Tsz Wing
Roseate Promise
HUI, Chi Wai Jenny
Roseate Promise
HUI, Chi Wai Jenny
Spring and Apple Tree
DONG, Yujia
Spring and Apple Tree
DONG, Yujia
Superhero
CHOY, Wing Ka; YU, Yan Shing
Superhero
蔡穎嘉;余欣成
The Flower Killer
CHAN, Ka Ying
The Flower Killer
CHAN, Ka Ying
The Place with No Vessel
LI, Ho Yi
The Place with No Vessel
LI, Ho Yi
We are Beautiful
FU, Yat Sing Ray
We are Beautiful
FU, Yat Sing Ray