2,942 views次瀏覽
Department of Communication Studies傳播系  |  Master碩士  |  2010
00:04:0000:04:00  |  Advertising廣告策略

This video introduces a promotional campaign of IKEA, using the concept of "Throwing away your old stuff. It's time to IKEA your new home." This campaign includes: (1) removing old furniture for customers for free, (2) throwing the old furniture from the windows to attract people's attention, and (3) displaying old furniture on the streets. 這是一個宜家家具的推廣計劃,以「去舊迎新」為主題。影片共介紹三個推廣方案:(一)免費替客人搬走舊家具;(二)把舊家具從窗拋出,以造成大響聲來吸引途人注意,並把現場仿製成意外場景;(三)把已丟棄的舊家具放置於大街小巷及地鐵站附近。
APA: Group小組. (2010). Throw AwayThrow Away. Retrieved from HKBU Heritage: https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010513
MLA: Group小組. "Throw AwayThrow Away". HKBU Heritage. HKBU Library, 2010. Web. 04 Oct. 2022. <https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010513>.

Persistent link永久網址  |  Library catalogue圖書館目錄
像豬一樣飛翔
YAO, Yuan
像豬一樣飛翔
姚媛
Flute
HO, Hoi Shan Venus
Flute
HO, Hoi Shan Venus
賭博、何價?
TSE, Yuk
賭博、何價?
謝鈺
Throw Away
Group
Throw Away
小組
罕‧爸媽
FONG, Yim Mei
罕‧爸媽
方艷媚
Sphinx's Sheep
IP, Cheuk Wai;TONG, Ngo Laam Hugo
羊走迷
葉卓偉;唐傲嵐
現代小飛俠
LEUNG, Wing Shan
現代小飛俠
梁詠珊