5,724 views次瀏覽
Department of Communication Studies傳播系  |  Bachelor學士  |  2011
00:05:0000:05:00  |  Advertising廣告策略

This video presents the marketing strategies of Oxfam with the slogan "One flap can change the world". The first part of this video is an animation TV commercial, starting with an African student. The later part is an introduction of its new interactive website. It shows several success stories regarding donations. 這段影片介紹慈善團體樂施會的宣傳策略,以“一次拍翼能夠改變全世界”為口號。影片前半部份播放一條動畫宣傳片:一位年輕女子購買了一罐樂施會咖啡,最終令一名非洲小男孩可以上學去;後半部份介紹樂施會的新網站,透過互動形式,向讀者介紹不同的助人自助故事。
APA: Group小組. (2011). Butterfly EffectButterfly Effect. Retrieved from HKBU Heritage: https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010527
MLA: Group小組. "Butterfly EffectButterfly Effect". HKBU Heritage. HKBU Library, 2011. Web. 28 Mar. 2024. <https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010527>.

Persistent link永久網址  |  Library catalogue圖書館目錄
Alto Saxophone
YIP, Hiu Yeung Ocean
Alto Saxophone
YIP, Hiu Yeung Ocean
就業更生?
黃幗慧
就業更生?
黃幗慧
Subtitle
LAW, Hok Yin
Subtitle
羅學研
Butterfly Effect
Group
Butterfly Effect
小組
早知
KWAN, Yung Yee;CHENG, Ho Chi Ronald
早知
關蓉而;鄭皓之
何處是吾家
LIN, Bijun
何處是吾家
林碧君
梯間人生
LAI, Kam Tim;AU YEUNG, Kwok Pan
梯間人生
LAI, Kam Tim;AU YEUNG, Kwok Pan