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Department of Communication Studies傳播系  |  Master碩士  |  2010
00:05:0000:05:00  |  Advertising廣告策略

This is a video commercial promoting IKEA. This video shows how IKEA's furniture can be integrated into the environment: a large kitchen built on a beach, a bus station with comfortable sofas, and a small garden set up in a MTR station. The video also demonstrates the flexibility of IKEA's furniture. 這是一個宜家家具的廣告。同學透過豐富的想像力,把宜家家具的圖片與街道圖片合併,創造出獨特的場景,包括:海灘上的大廚房、具備舒適沙發的巴士站、及地鐵站內的小花園。影片後段播出真人實景,如何把宜家家具作出不同的佈置而達至不同的效果。
APA: Group小組. (2010). ChangeChange. Retrieved from HKBU Heritage: https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010512
MLA: Group小組. "ChangeChange". HKBU Heritage. HKBU Library, 2010. Web. 26 Sep. 2022. <https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010512>.

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