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Department of Communication Studies傳播系  |  Bachelor學士  |  2012
00:02:0000:02:00  |  Advertising廣告策略
Whole-hearted Dedication to Hong Kong.

A showcase of the campaign strategies for the Chief Executive candidate Kowloon Chan. With the slogan “Hong Kong! Pass the spirit, Pass to Kowloon!”, this series of advertisements, which covers television, MTR stations, the trains, and in the tunnels, employs the imagery of baton passing to promote the candidate's wholehearted dedication to Hong Kong.
此短片介紹為模擬特首選舉候選人「陳九龍」而創作的宣傳概念。以口號「全港‧傳心‧傳九龍」,配合在城市中接棒的意象為中心,製作一系列的宣傳廣告,分別有電視廣告,以及港鐵月台、車廂和隧道內的廣告。
APA: YEUNG, Sau Ching; YEUNG, Tsz Ngo Poppy楊秀晶; 楊芷傲. (2012). 全港 • 全心全港 • 全心. Retrieved from HKBU Heritage: https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010651
MLA: YEUNG, Sau Ching; YEUNG, Tsz Ngo Poppy楊秀晶; 楊芷傲. "全港 • 全心全港 • 全心". HKBU Heritage. HKBU Library, 2012. Web. 04 Dec. 2021. <https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010651>.

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