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This video presents the marketing strategies of Oxfam with the slogan "Write Your Own History". This video mainly introduces Oxfam's new website and the concept of "Oxfamer". It also launches a competition for all donors. The winner can get a newspaper printed with his/her stories and a figure of him/herself.
這段影片介紹慈善團體樂施會的宣傳策略,以“編寫你的歷史”為口號。影片主要介紹樂施會網站及概念。樂施會還會把每月捐款最多的捐款者名單公佈,得獎者可以獲得以他為故事題材的報紙及個人塑像。