This video presents the marketing strategies of Oxfam with the slogan "Be an Oxfam fighter". Promotional activities include: (1) displaying large fist-shaped balloons; (2) setting up a Facebook Page; and (3) organizing a march.
這段影片介紹慈善團體樂施會的宣傳策略,以“be an Oxfam fighter”為口號。宣傳策略分為三部份:(一)放置一個偌大的汽球於體育館門前,讓途人為汽球充氣,汽球成拳頭形狀。另把充滿氣的拳頭形汽球放置於繁忙街道,以吸引途人注意;(二)建立「面書」專頁;(三)籌備大型遊行以收宣傳之效。