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Department of Communication Studies傳播系  |  Bachelor學士  |  2012
00:02:0000:02:00  |  Advertising廣告策略
True to its theme “VIVID”, this cosmetic packaging and advertising use bright colours and distinctive graphics to draw customers' attention and highlight its unique personality. An app that simulates various make-up effects helps customers to find their best looks. For maximum impact, the advertisements will be located on the mirror of the women's washrooms. 以「VIVID」為中心的化妝品包裝及宣傳主題,利用鮮明的顏色和圖案配搭,吸引顧客的目光,突顯個人性格。配合這主題的亦有平板電腦及手機軟件,模擬不同的化妝效果,協助顧客找出最適合自己的妝容。有關的宣傳廣告會擺放在女洗手間的鏡子上,以期達到最佳的宣傳效果。
APA: CHUI, Lok Ching Candy; LAW, Yin Ki YankyCHUI, Lok Ching Candy; LAW, Yin Ki Yanky. (2012). Be VividBe Vivid. Retrieved from HKBU Heritage: https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010648
MLA: CHUI, Lok Ching Candy; LAW, Yin Ki YankyCHUI, Lok Ching Candy; LAW, Yin Ki Yanky. "Be VividBe Vivid". HKBU Heritage. HKBU Library, 2012. Web. 04 Dec. 2021. <https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010648>.

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