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Department of Communication Studies傳播系  |  Bachelor學士  |  2012
00:02:0000:02:00  |  Advertising廣告策略

Whole-hearted Dedication to Hong Kong.

A showcase of the campaign strategies for the Chief Executive candidate Kowloon Chan. With the slogan “Hong Kong! Pass the spirit, Pass to Kowloon!”, this series of advertisements, which covers television, MTR stations, the trains, and in the tunnels, employs the imagery of baton passing to promote the candidate's wholehearted dedication to Hong Kong.
APA: YEUNG, Sau Ching; YEUNG, Tsz Ngo Poppy楊秀晶; 楊芷傲. (2012). 全港 • 全心全港 • 全心. Retrieved from HKBU Heritage: https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010651
MLA: YEUNG, Sau Ching; YEUNG, Tsz Ngo Poppy楊秀晶; 楊芷傲. "全港 • 全心全港 • 全心". HKBU Heritage. HKBU Library, 2012. Web. 12 Apr. 2024. <https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010651>.

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