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Department of Communication Studies傳播系  |  Bachelor學士  |  2012
00:03:0000:03:00  |  Advertising廣告策略
An advertising concept that uses a collage booklet with American superheroes to promote the philosophy of World Peace Day – an opportunity for resolving conflicts and mutual understanding. Superheroes will distribute yellow booklets. Write your thoughts on the book and give it to your loved ones or the governments to spread the message of peace. 此短片是為世界和平日而設計的電視廣告概念,其中以拼貼小冊子,配合美國英雄漫畫角色,宣傳世界和平日的理念。世界和平日就是消弭紛爭,互相諒解的機會。平常儆惡懲奸的大英雄,都會協助宣傳這活動,並派發一本「愛與和平」黃色小冊子,讓人抒發心中所想,傳遞給心愛的人或政府機構,散佈和平的訊息。
APA: LAU, Suet Ying; YEUNG, Tsz Ngo Poppy; WONG, Chun HeiLAU, Suet Ying; YEUNG, Tsz Ngo Poppy; WONG, Chun Hei. (2012). Yellow BookYellow Book. Retrieved from HKBU Heritage: https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010647
MLA: LAU, Suet Ying; YEUNG, Tsz Ngo Poppy; WONG, Chun HeiLAU, Suet Ying; YEUNG, Tsz Ngo Poppy; WONG, Chun Hei. "Yellow BookYellow Book". HKBU Heritage. HKBU Library, 2012. Web. 18 Oct. 2021. <https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010647>.

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