5,415 views次瀏覽
Department of Communication Studies傳播系  |  Master碩士  |  2010
00:05:0000:05:00  |  Advertising廣告策略

This is a video commercial promoting IKEA. This video shows how IKEA's furniture can be integrated into the environment: a large kitchen built on a beach, a bus station with comfortable sofas, and a small garden set up in a MTR station. The video also demonstrates the flexibility of IKEA's furniture. 這是一個宜家家具的廣告。同學透過豐富的想像力,把宜家家具的圖片與街道圖片合併,創造出獨特的場景,包括:海灘上的大廚房、具備舒適沙發的巴士站、及地鐵站內的小花園。影片後段播出真人實景,如何把宜家家具作出不同的佈置而達至不同的效果。
APA: Group小組. (2010). ChangeChange. Retrieved from HKBU Heritage: https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010512
MLA: Group小組. "ChangeChange". HKBU Heritage. HKBU Library, 2010. Web. 29 Mar. 2024. <https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010512>.

Persistent link永久網址  |  Library catalogue圖書館目錄
Private Corner
HO, Tsz Wing
Private Corner
HO, Tsz Wing
Superhero
CHOY, Wing Ka;YU, Yan Shing
Superhero
蔡穎嘉;余欣成
We are Beautiful
FU, Yat Sing Ray
We are Beautiful
FU, Yat Sing Ray
Change
Group
Change
小組
Door
CHAN, Pui On
Door
CHAN, Pui On
Flower, Banana, Carol
LAI, Kam Tim;AU, Kwai Tsz;YEUNG, Wai Shan
Flower, Banana, Carol
賴錦添;歐桂慈;楊慧珊
Monday Blue
YAO, Jingyun;ZHANG, Yaoyi
Monday Blue
姚靜芸;張堯裔