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Academy of Film電影學院  |  Bachelor學士  |  2015
00:02:0000:02:00  |  Advertising廣告策略

Who are terrorists? From the perspective of animals, human beings are terrorists. Water overuse dries out their habitats, improper disposal of plastic bags pollutes the ocean, and paper wasting results in cutting more trees. We have to wake up our conscience. Stop wasting our earth resources and never being a terrorist! In order to draw public attention, we designed these three posters and plan to set up an installation in a MTR station. This installation consists of two parts: (1) a mechanical beast simulates panting animals which are dying, and (2) an advertisement printed on a glass panel. The interesting part of the panel is that it displays "Who is the terrorist?" on the front side, and shows the answer at the back…… 誰是恐怖分子?從動物角度而言,人類是恐怖分子。用水過度,導致牠們的棲息地變乾;膠袋處置不當,污染海洋;浪費紙張,因而砍伐更多林木。我們要喚起人類良知,停止浪費地球資源,不再做恐怖分子!我們於是設計這三張海報。為了引起更多公眾關注,我們計劃在地鐵設立裝置。裝置有兩個部分:一、機械獸,模擬垂死的動物不斷喘氣。二、單向的玻璃廣告面板。面板巧妙之處,正面顯示:「誰是恐怖分子?」,背面則顯示答案……
APA: FONG, Wing Yee; HONG, Siu Na; LAW, Yiu Ting Billy方詠儀; 康少娜; 羅耀庭. (2015). Who is the Terrorist?Who is the Terrorist?. Retrieved from HKBU Heritage: https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-011013
MLA: FONG, Wing Yee; HONG, Siu Na; LAW, Yiu Ting Billy方詠儀; 康少娜; 羅耀庭. "Who is the Terrorist?Who is the Terrorist?". HKBU Heritage. HKBU Library, 2015. Web. 16 Jun. 2024. <https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-011013>.

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