Hong Kong is renowned for being a shoppers’ paradise—only a small number of tourists come for cultural sites. To lure tourists beyond shopping and scenery, Hong Kong Tourism Board created a new tourism scheme. But tourism is one of Hong Kong’s four mainstays of the economy—After pouring resources to encourage different types of tourism, will Hong Kong still retain its allure?香港享有購物天堂美譽,遊客主要來購物,只有少數遊客想體驗本土文化。文化旅遊,投入資源很大,難以回本。何況喜歡文化的旅客,畢竟是少數。因此,香港主辦這類文化導賞團,寥寥無幾。旅遊發展局意識到難以只靠景點和購物來吸引遊客,在年前推出新旅遊產品計劃,資助部份推廣經費,鼓勵業界開發不同主題的特色旅遊。旅遊是香港四大支柱產業之一,為香港帶來巨額收入。長遠來說,香港還有沒有吸引力呢?