2,573 views次瀏覽
Department of Communication Studies傳播系  |  Master碩士  |  2011
00:05:0000:05:00  |  Advertising廣告策略
This video presents the marketing strategies of Oxfam with "dreams" and "matches" as the main themes. The first part of this video is a video commercial, starting with two men discussing about dreams. The later part introduces its website, facebook, and souvenirs (boxes of matches). 這段影片介紹慈善團體樂施會的宣傳策略,以“夢想”與“火柴”為主題。影片先播放一條宣傳片:兩個年輕男子討論夢想;隨後介紹樂施會的新網站,透過電腦遊戲的形式來展示捐款進度。其他的宣傳方法,有「面書」及樂施會火柴紀念品。
APA: Group小組. (2011). DreamerDreamer. Retrieved from HKBU Heritage: https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010528
MLA: Group小組. "DreamerDreamer". HKBU Heritage. HKBU Library, 2011. Web. 08 Dec. 2021. <https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010528>.

Persistent link永久網址  |  Library catalogue圖書館目錄
Butterfly Effect
Group
Butterfly Effect
小組
Coincidence
YEUNG, Tin Ki
Coincidence
YEUNG, Tin Ki
Dream Man
PANG, Chui Ting
Dream Man
PANG, Chui Ting
Dreamer
Group
Dreamer
小組
Eat & Play, M & M
WANG, Yik Kiu
Eat & Play, M & M
WANG, Yik Kiu
Fighter
Group
Fighter
小組
I Never Forget
LUNG, Yan Yu
我不會不記得
LUNG, Yan Yu