8,512 views次瀏覽
Department of Communication Studies傳播系  |  Bachelor學士  |  2012
00:04:0000:04:00  |  Advertising廣告策略

Observe, Listen, Ask, and Touch.

A showcase of the campaign strategies for the fictional Chief Executive candidate Kowloon Chan. This campaign puts the Chinese medicine concept of “Observe, Listen, Ask and Touch” into political use. Through phone apps, posters, advertisements, exhibitions and promotional items that embody the concept, citizens can learn more about the candidate's political ideas.
此短片介紹為模擬特首選舉而創作的宣傳概念。以「望聞問切 政治之本」為核心,這個宣傳計劃運用中醫的「望聞問切」概念,套用到政治之上,製作手機軟件、 海報、 報紙廣告、地鐵燈箱廣告、商場展覽和派發用的宣傳品,讓市民透過廣告宣傳,更了解特首候選人的政治理念。
APA: CHEUNG, Kai Yan; LAW, Yin Ki Yanky張佳欣; 羅燕棋. (2012). 望聞問切望聞問切. Retrieved from HKBU Heritage: https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010652
MLA: CHEUNG, Kai Yan; LAW, Yin Ki Yanky張佳欣; 羅燕棋. "望聞問切望聞問切". HKBU Heritage. HKBU Library, 2012. Web. 09 Nov. 2024. <https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010652>.

Persistent link永久網址  |  Library catalogue圖書館目錄
酒失
WAN, Lai Him
酒失
溫禮謙
馬路的是
FONG, Chung Yan
馬路的是
方仲恩
梯間人生
LAI, Kam Tim;AU YEUNG, Kwok Pan
梯間人生
LAI, Kam Tim;AU YEUNG, Kwok Pan
望聞問切
CHEUNG, Kai Yan; LAW, Yin Ki Yanky
望聞問切
張佳欣;羅燕棋
黑仔王
YEUNG, Tsz Ngo Poppy
黑仔王
楊芷傲
敢就有希望
Group
敢就有希望
小組
期頤種子
KWAN, Hoi Kiu
期頤種子
關鎧翹