8,338 views次瀏覽
Department of Communication Studies傳播系  |  Bachelor學士  |  2012
00:02:0000:02:00  |  Advertising廣告策略

Whole-hearted Dedication to Hong Kong.

A showcase of the campaign strategies for the Chief Executive candidate Kowloon Chan. With the slogan “Hong Kong! Pass the spirit, Pass to Kowloon!”, this series of advertisements, which covers television, MTR stations, the trains, and in the tunnels, employs the imagery of baton passing to promote the candidate's wholehearted dedication to Hong Kong.
此短片介紹為模擬特首選舉候選人「陳九龍」而創作的宣傳概念。以口號「全港‧傳心‧傳九龍」,配合在城市中接棒的意象為中心,製作一系列的宣傳廣告,分別有電視廣告,以及港鐵月台、車廂和隧道內的廣告。
APA: YEUNG, Sau Ching; YEUNG, Tsz Ngo Poppy楊秀晶; 楊芷傲. (2012). 全港 • 全心全港 • 全心. Retrieved from HKBU Heritage: https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010651
MLA: YEUNG, Sau Ching; YEUNG, Tsz Ngo Poppy楊秀晶; 楊芷傲. "全港 • 全心全港 • 全心". HKBU Heritage. HKBU Library, 2012. Web. 04 Oct. 2024. <https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010651>.

Persistent link永久網址  |  Library catalogue圖書館目錄
The Shoes in Memories
YIP, Wing Chung
The Shoes in Memories
YIP, Wing Chung
Somewhere Only We Know
YEUNG, Ching Man
秋風詞
楊靜文
在時間路過
LEUNG, Wai Chi
在時間路過
梁煒姿
全港 • 全心
YEUNG, Sau Ching; YEUNG, Tsz Ngo Poppy
全港 • 全心
楊秀晶;楊芷傲
退休前路
CHAN, Chi Kwan
退休前路
陳致君
Battery
CHEUNG, Ka Fai
Battery
CHEUNG, Ka Fai
最後的歌
MAK, King Long
最後的歌
麥景朗