9,945 views次瀏覽
Academy of Film電影學院  |  Bachelor學士  |  2014
00:04:0000:04:00  |  Advertising廣告策略

The S.O. Alliance campaign aims to promote the idea of offering seats to those in need. A member of the S.O. Alliance, the Yellow Warrior (an anime RPG), brought a folding chair when taking a MTR train. He offered a seat to the elderly, which was shot by other passengers, and the video went viral on social media. The S.O. Alliance also set up a booth in the Mong Kok Pedestrian Zone to promote the message. This video summarizes the campaign and its results. 這是「讓座聯盟」的宣傳片段。目的是給公眾一個機會去反思「讓座」這個議題。「讓座聯盟」的成員──黃衣戰士(動漫角色扮演),帶著一張摺凳,進入港鐵車廂。他讓座給長者,這件事被乘客拍下來,上載到不同的社交媒體,引來網民熱烈地討論……。「讓座聯盟」在旺角行人專用區擺設宣傳街站,宣揚讓座的訊息……
APA: Group小組. (2014). S.O. Alliance讓坐聯盟. Retrieved from HKBU Heritage: https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-011017
MLA: Group小組. "S.O. Alliance讓坐聯盟". HKBU Heritage. HKBU Library, 2014. Web. 18 Mar. 2025. <https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-011017>.

Persistent link永久網址  |  Library catalogue圖書館目錄
潮樂傳承
LAM, Cheuk Chi
潮樂傳承
林綽姿
Jelly Beard Candy
YEUNG, Wai Shan
啫喱龍鬚糖
YEUNG, Wai Shan
Flute
HO, Hoi Shan Venus
Flute
HO, Hoi Shan Venus
S.O. Alliance
Group
讓坐聯盟
小組
Mr. WHO
SHI, Ying Rasa
Mr. WHO
SHI, Ying Rasa
Dreamer
Group
Dreamer
小組
小眾媒體 各自各精彩
TSANG, Hin Bond
小眾媒體 各自各精彩
曾憲邦