8,432 views次瀏覽
Department of Communication Studies傳播系  |  Master碩士  |  2011
00:03:0000:03:00  |  Advertising廣告策略

This video presents the marketing strategies of Oxfam with the slogan "Be an Oxfam fighter". Promotional activities include: (1) displaying large fist-shaped balloons; (2) setting up a Facebook Page; and (3) organizing a march. 這段影片介紹慈善團體樂施會的宣傳策略,以“be an Oxfam fighter”為口號。宣傳策略分為三部份:(一)放置一個偌大的汽球於體育館門前,讓途人為汽球充氣,汽球成拳頭形狀。另把充滿氣的拳頭形汽球放置於繁忙街道,以吸引途人注意;(二)建立「面書」專頁;(三)籌備大型遊行以收宣傳之效。
APA: Group小組. (2011). FighterFighter. Retrieved from HKBU Heritage: https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010526
MLA: Group小組. "FighterFighter". HKBU Heritage. HKBU Library, 2011. Web. 12 Nov. 2024. <https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010526>.

Persistent link永久網址  |  Library catalogue圖書館目錄
度橋人生
CHEUNG, Siu Ling
度橋人生
張小玲
Bunny with Shell
TSANG, Chi Yuen
兔子的龜殼
曾志遠
栽花
CHING, Ho Leung
栽花
程浩樑
Fighter
Group
Fighter
小組
同一天空下
LEUNG, Kok To
同一天空下
梁玨滔
步獲日常
MA, Hoi Ki
步獲日常
馬愷琪
Astronaut
CHUNG, Shuk Fong
Astronaut
CHUNG, Shuk Fong