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Department of Communication Studies傳播系  |  Bachelor學士  |  2011
00:04:0000:04:00  |  Advertising廣告策略
This video presents the marketing strategies of Oxfam with the slogan "Write Your Own History". This video mainly introduces Oxfam's new website and the concept of "Oxfamer". It also launches a competition for all donors. The winner can get a newspaper printed with his/her stories and a figure of him/herself. 這段影片介紹慈善團體樂施會的宣傳策略,以“編寫你的歷史”為口號。影片主要介紹樂施會網站及概念。樂施會還會把每月捐款最多的捐款者名單公佈,得獎者可以獲得以他為故事題材的報紙及個人塑像。
APA: CHOY, Wing Ka; YU, Yan Shing蔡穎嘉; 余欣成. (2011). SuperheroSuperhero. Retrieved from HKBU Heritage: https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010525
MLA: CHOY, Wing Ka; YU, Yan Shing蔡穎嘉; 余欣成. "SuperheroSuperhero". HKBU Heritage. HKBU Library, 2011. Web. 18 Oct. 2021. <https://heritage.lib.hkbu.edu.hk/routes/view/ids/HER-010525>.

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Not-on 3 Minutes
Group
Not-on 3 Minutes
小組
Partay X
CHOY, Wing Ka
Partay X
CHOY, Wing Ka
Private Corner
HO, Tsz Wing
Private Corner
HO, Tsz Wing
Superhero
CHOY, Wing Ka; YU, Yan Shing
Superhero
蔡穎嘉;余欣成
We are Beautiful
FU, Yat Sing Ray
We are Beautiful
FU, Yat Sing Ray
Change
Group
Change
小組
Door
CHAN, Pui On
Door
CHAN, Pui On